A frictionless world?

http://bigthink.com/ideas/41310

The link above is to a really insightful blog post around the issues of the idea of a friction-less economy based around the personal information you supply on sites such as Facebook and then companies using this information to target specific advertising at you so that the 'friction' caused by capitalism is erased because the company know longer has to waste time finding out what consumers want. It is also a way of sharing even more information with your Facebook 'friends' such as the music you are listening to at the time. Facebook is slowly eliminating the apparent hassle of manually clicking buttons to navigate yourself through the site by updating more and more information automatically. Zuckerberg believes that people want to share as much information with their friends as they can on Facebook but is this truly the case? Or is this a sly way for them to find out more information about you to target to the advertisements, the money maker. By doing it automatically a large amount of people are sharing things without even knowing it and this is bound to raise ethical questions of whether Facebook is truly free or whether it does come at the price of privacy. Basulto raises this point at the end of his post when he writes  "The ultimate goal is slowly starting to emerge in the distance: a perfectly competitive economy where you can get what you want, when you want it, at a price that's fair -- just as long as you're willing to give up your personal info."